Generate more B2B opportunities across your IT Channel.
KN Consulting helps ICT Distributors generate more end-user leads, qualified opportunities and sales meetings from Vendor campaigns, partner-specific campaigns, MDF-funded initiatives, product launches and targeted end-user campaigns.
We understand the IT Channel ecosystem of Vendors, Distributors and Resellers and how they relate in the distribution of hardware and software to end customers. More importantly, we know how to generate B2B opportunities without disrupting the channel model.
One demand-generation partner. Multiple campaign requirements.
Depending on the objective, KNC can support Distributor/Vendor campaigns, partner-specific campaigns, MDF-funded initiatives, product launches, targeted end-user campaigns and existing campaign or event leads that need to be converted into actual sales opportunities.
Distributor / Vendor Campaigns
Support Vendor campaigns designed to generate B2B opportunities around specific hardware, software or product offerings.
Partner-Specific Campaigns
Develop demand-generation activity around the hardware or software a partner is taking to market and generate qualified opportunities for the relevant sales team.
Multi Partner Campaigns
Build activity around the specific hardware or software that a Brand or Vendor partner is taking to market and generate qualified opportunities for the sales team.
MDF-Funded Initiatives
Develop and execute Vendor campaigns suited to MDF activity guidelines, product offerings and partner initiatives.
Product Launches
Take new hardware, software or solutions to a defined B2B target audience and generate market interest and qualified sales opportunities.
Existing Campaign & Event Leads
Follow up leads already generated through campaigns or events and convert that interest into qualified opportunities and sales meetings.
Support the full journey, or the parts your team needs.
KNC can manage the complete campaign journey or support specific marketing requirements within your existing team.
From target audience to qualified sales opportunity.
We do not start with a predefined channel. The campaign model is built around the objective, target audience, Vendor or Brand partner, product offering and required sales outcome.
Target
Build the audience and identify decision-makers.
Generate Demand
Use the right combination of campaign channels and content.
Reach
Use paid activity, email, direct outreach and cold calling as appropriate.
Qualify
Establish interest, requirement, timing and potential.
Create the Meeting
Book the relevant sales conversation and track the next step.
Develop the model around your IT Channel requirements.
KNC can customise Vendor campaigns to suit MDF activity guidelines, product offerings and partner initiatives.
Distributor / Vendor Campaign
A broader campaign can generate B2B opportunities around a specific Vendor, Brand partner, hardware or software offering.
Vendor + Selected Partner
A campaign can be built around the product offering a specific Reseller is taking to market, with qualified opportunities generated for its sales team.
Multi Partner Campaign
Campaign activity can support several participating partners, with opportunity allocation structured according to the agreed campaign model.
Existing Campaign Activity
KNC can take leads already generated by advertising, campaigns or events and convert that interest into qualified B2B opportunities and meetings.
Don’t let campaign leads disappear.
KNC also has the capability to manage the entire lead journey through a campaign CRM, including qualification, partner allocation, meetings, follow-up, pipeline tracking and reporting.
If you do not currently have a CRM supporting campaign activity, KNC can manage the campaign CRM environment on your behalf. If you already have a lead-management process, we can work within or alongside it.
Campaign responses, targeted data and inbound enquiries.
Requirements, conversations and opportunity status.
Allocate opportunities according to the agreed campaign model.
Track booked meetings, actions and further engagement.
Maintain visibility beyond the initial campaign response.
KNC is here to support your marketing requirements.
Your team retains Vendor relationships, product expertise, partner initiatives and campaign priorities. KNC can support the campaign execution, targeted audience building, direct outreach, qualification, appointment setting and lead management required to create B2B opportunities.